MetricsAnalysis Online Privacy Statement

This Statement is effective as of 10 September 2017.

Your privacy is important to MetricsAnalysis; maintaining your trust is paramount to us.

This Statement discloses the information practices for MetricsAnalysis’s Web sites, from what type of information about our Web sites’ users is gathered and tracked, to how the information is used, shared or otherwise processed offline. It also describes how cookies, web beacons and other technologies may be used in our Knowledge-as-a-Service (KaaS) offerings and software products.

This Statement applies to MetricsAnalysis Web sites that link to this Statement but does not apply to those MetricsAnalysis Web sites that have their own Privacy Statement.

From time to time, we may supplement this Statement with additional information relating to a particular interaction we have with you. The following is covered by this Statement 

  • Collection of Personal Information

  • Use of Personal Information

  • Information Security and Accuracy

  • Retention

  • Cookies, Web Beacons and Other Technologies

  • Online Advertising

  • Links to Non-MetricsAnalysis Web Sites and Third Party Applications

  • Notification of Changes

  • Privacy Questions and Access 

Collection of Personal Information

You may choose to give us personal information directly in a variety of situations. For example, you may want to give us your name and contact information to communicate with you, to process an order, to register for a service, to provide you with a subscription, or to do business with us if you are a supplier or a business partner.

We may also collect information relating to your use of our Web sites and KaaS offerings through the use of various technologies. For example, when you visit our Web sites or access our KaaS offerings, we may log certain information that your browser sends us, such as your IP address, browser type and language, access time, and referring Web site addresses, and we may collect information about the pages you view within our sites and other actions you take while visiting us.

In addition, some of our software products include technologies that allow MetricsAnalysis to collect certain information about product use. We may also use such technologies to determine whether you've opened an e-mail or clicked on a link contained in an e-mail. Collecting information in this manner allows us to collect statistics about the usage and effectiveness of our Web sites, our software products and our KaaS offerings, personalise your experience and tailor our interactions with you. For details regarding the technologies we employ, see Cookies, Web Beacon and Other Technologies below.

From time to time, we may also collect information that pertains to you indirectly through other sources, such as list vendors. When we do so, we ask the vendors to confirm that the information was legally acquired by the third party and that we have the right to obtain it from them and use it. 

The information that we collect, either directly or indirectly, may be combined to help us improve its overall accuracy and completeness and to help us better tailor our interactions with you.

Use of Personal Information

The following paragraphs describe in more detail how MetricsAnalysis may use your personal information. 

Fulfilling your Transaction Request

If you request something from MetricsAnalysis, for example, a product or service, a call back, or specific marketing materials, we will use the information you provide to fulfil your request. To help us do this, we may share information with others, for instance, MetricsAnalysis's business partners. In connection with a transaction, we may also contact you as part of our customer satisfaction surveys or for market research purposes. 

Providing Support

We may use your personal information to support products or services you have obtained from us, such as notifying you of a product update or fix.

In the course of providing technical support to you, we may sometimes have incidental access to data that you have provided to us or data that is located on your system. This data may contain information about you, your organisation’s employees, customers, partners, or suppliers. This Privacy Statement does not apply to our access to or handling of this information; the conditions regarding the handling and processing of that data is covered by the applicable Terms of Use or other agreements between you and MetricsAnalysis, such as the Terms of Use for Exchanging Diagnostic Data.


The information you provide to MetricsAnalysis, as well as the information we have collected about you indirectly, may be used by MetricsAnalysis for marketing purposes.

You may at any time choose not to receive marketing materials from us by following the unsubscribe instructions included in each e-mail you may receive, by indicating so when we call you, or by contacting us directly (please refer to “Privacy Questions and Access” below).

Some of our offerings may be co-branded, that is sponsored by both MetricsAnalysis and third parties. If you sign up for these offerings, be aware that your information may also be collected by and shared with those third parties. We encourage you to familiarise yourself with their privacy policies to gain an understanding of the manner in which they will handle information about you.

Use of Information in the Social Computing Environment

MetricsAnalysis provides social computing tools on some of its Web sites to enable online sharing and collaboration among members who have registered to use them. These include forums, wikis, blogs and other social media platforms.


When using these social computing tools, you may be asked to provide certain personal information. Registration information will be subject to and protected in accordance with this Privacy Statement, except for the information that is automatically made available to other participants as part of your profile. These tools may also include supplemental privacy statements with specific information about collection and handling practices. Read those supplemental statements to understand what the tools and applications may do.


Any other content you post, such as pictures, information, opinions, or any other type of personal information that you make available to other participants on these social platforms or applications, is not subject to this Privacy Statement. Rather, such content is subject to the Terms of Use of those applications or platforms, and any additional guidelines and privacy information provided in relation to their use, as well as the process by which you can remove your content from such tools or get help to do so. Please refer to them to better understand yours, MetricsAnalysis's, and other parties' rights and obligations with regard to such content. You should be aware that the content you post on any such social computing platforms may be made broadly available to others inside and outside MetricsAnalysis.

Protect the Rights and Property of MetricsAnalysis and Others

We may also use or share your information to protect the rights or property of MetricsAnalysis, our business partners, suppliers, clients, or others when we have reasonable grounds to believe that such rights or property have been or could be affected. In addition, we reserve the right to disclose your personal information as required by law and when we believe that disclosure is necessary to protect our rights, or the rights of others, or to comply with a judicial proceeding, court order, or legal process served on our Web sites.


Information for Business Partners

If you represent a MetricsAnalysis business partner, you may visit MetricsAnalysis Web sites intended specifically for MetricsAnalysis business partners. We may use information provided on that site to administer and develop our business relationship with you, the business partner you represent, and MetricsAnalysis business partners generally. For instance, this may involve using your information to send you details of MetricsAnalysis business partner programs. It may also include sharing certain information with other business partners (subject to any confidentiality obligations that may exist), or MetricsAnalysis customers or prospects. In connection with a particular transaction or program, we may also contact you as part of customer satisfaction surveys or for market research purposes.

Information for Suppliers

If you represent a MetricsAnalysis supplier, you may visit MetricsAnalysis Web sites intended specifically for use by MetricsAnalysis suppliers. We may use the information provided on that site in connection with entering into or performing a transaction with you. For example, this may include sharing information with other parts of MetricsAnalysis, MetricsAnalysis's business partners, customers, shipping companies, financial institutions and postal or government authorities involved in fulfilment. It may also be used to administer and develop our relationship with you, the supplier you represent, and other MetricsAnalysis suppliers generally.

Information Security and Accuracy

We intend to protect your personal information and to maintain its accuracy. MetricsAnalysis implements reasonable physical, administrative and technical safeguards to help us protect your personal information from unauthorised access, use and disclosure.


We also require that our suppliers protect such information from unauthorised access, use and disclosure.


We will retain your registration information for as long as your account is active or as needed to provide you services. If you wish to request that we no longer use your registration information to provide you services contact us at This email address is being protected from spambots. You need JavaScript enabled to view it.. We will retain and use your registration information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

Cookies, Web Beacons and Other Technologies

As mentioned above, we collect information from your visits to our Web sites and your use of our KaaS offerings and our software products to help us gather statistics about usage and effectiveness, personalise your experience, and tailor our interactions with you. We do so through the use of various technologies, including scripts, tags, Local Shared Objects (Flash cookies), Local Storage (HTML5)beacons, and one called "cookies". A cookie is a piece of data that a Web site can send to your browser, which may then be stored on your computer as a tag that identifies your computer. While cookies are often only used to measure Web site usage (such as number of visitors and duration of visit) and effectiveness (such as topics visitors are most interested in) and to allow for ease of navigation or use and, as such, are not associated with any personal information, they are also used at times to personalise a known visitor's experience to a Web site by being associated with profile information or user preferences. Over time this information provides valuable insight to help improve the user experience.


Cookies are typically categorised as "session" cookies or "persistent" cookies. Session cookies help you navigate through the Web site efficiently, keeping track of your progression from page to page so that you are not asked for information you have already provided during the current visit. Session cookies are stored in temporary memory and erased when the web browser is closed. Persistent

cookies, on the other hand, store user preferences for current and successive visits. They are written on your device's hard disk, and are still valid when you restart your browser. We use persistent cookies, for example, to record your choice of language and country location.


While MetricsAnalysis Web sites at this time do not recognise automated browser signals regarding tracking mechanisms, such as "do not track" instructions, you can generally express your privacy preferences regarding the use of most cookies and similar technologies though your web browser. Look under the heading "Tools" (or similar heading) in your particular browser for information about controlling cookies. You can set your browser in most instances to notify you before you receive a cookie, giving you the chance to decide whether to accept it or not. You can also generally set your browser to turn off cookies. Cookies in our software products can be turned off in the product itself. Since cookies allow you to take advantage of some of our Web sites' features or features of our KaaS offerings, we recommend that you leave them turned on. If you block, turn off or otherwise reject our cookies, some Web pages may not display properly or you will not be able, for instance, to add items to your shopping cart, proceed to checkout, or use any Web site services that require you to sign in. Some MetricsAnalysis Web sites and KaaS offerings may also use Web beacon or other technologies to better tailor those sites to provide better customer service. These technologies may be in use on a number of pages across MetricsAnalysis's Web sites. When a visitor accesses these pages, a non-identifiable notice of that visit is generated which may be processed by us or by our suppliers. These Web beacons usually work in conjunction with cookies. If you don't want your cookie information to be associated with your visits to these pages or use of these products, you can set your browser to turn off cookies or turn off cookies in the product itself, respectively. If you turn off cookies, Web beacon and other technologies will still detect visits to these pages; however, they will not be associated with information otherwise stored in cookies.


For more information about the technologies employed by our KaaS offerings and software products, including how to turn them off, please consult the user guide for the particular KaaS offering you are using.


We use Local Shared Objects, such as Flash cookies, and Local Storage, such as HTML5, to store content information and preferences. Third parties with whom we partner to provide certain features on our web site or to display MetricsAnalysis advertising on others’ web sites based upon your web browsing activity also use Flash cookies or HTML5 to collect and store information. Various browsers may offer their own management tools for removing HTML5. To manage Flash cookies, please visit


We may also include Web beacons in marketing e-mail messages or our newsletters in order to determine whether messages have been opened and links contained within clicked on.


Some of our business partners set Web beacons and cookies on our site. In addition third-party social media buttons may log certain information such as your IP address, browser type and language, access time, and referring Web site addresses, and, if you are logged in to those social media sites, they may also link such collected information with your profile information on that site. We do not control these third party tracking technologies.


Online Advertising

MetricsAnalysis does not deliver third party online advertisements on our Web sites but we advertise our products and services on others' Web sites. Please familiarise yourself with those Web site operators' or network advertisers' privacy policies to understand their practices relating to advertising, including what type of information they may collect about your Internet usage. Some advertising networks we may use may be members of the Network Advertising Initiative (NAI) or the European Interactive Digital Advertising Alliance (EDAA). Individuals may opt-out of targeted advertising delivered by NAI or EDAA member ad networks by visiting and


We may engage with certain third parties to manage some of our advertising on other sites. These third parties may use cookies and Web beacons to collect information (such as your IP address) about your activities on MetricsAnalysis's and others' Web sites to provide you targeted MetricsAnalysis advertisements based upon your interests.

Links to Non-MetricsAnalysis Web Sites and Third Party Applications

To allow you to interact with other Web sites on which you may have accounts (such as Facebook and other social media sites) or join communities on such sites, we may provide links or embed third-party applications that allow you to login, post content or join communities from our Web sites.


We may also provide you with general links to non-MetricsAnalysis Web sites.


Your use of these links and applications is subject to the third parties’ privacy policies, and you should become familiar with the third party sites' privacy policies before using the links or applications.


MetricsAnalysis is not responsible for the privacy practices or the content of those other Web sites.

Notification of Changes

We will post a notice for 30 days at the top of this page notifying users when this Privacy Statement is updated or modified in a material way. If we are going to use your personal information in a manner different from that stated at the time of collection, we will notify you, and you will have a choice as to whether or not we can use your personal information in such a way.

Privacy Questions and Access

If you have a question about this Privacy Statement or MetricsAnalysis's handling of your information, you can send an email to the MetricsAnalysis Web site coordinator This email address is being protected from spambots. You need JavaScript enabled to view it..

In certain cases, you may have the ability to view or edit your personal information online. In the event your information is not accessible online, and you wish to obtain a copy of particular information you provided to MetricsAnalysis, or if you become aware the information is incorrect and you would like us to correct it, contact us.

Before MetricsAnalysis is able to provide you with any information or correct any inaccuracies, however, we may ask you to verify your identity and to provide other details to help us to respond to your request. We will contact you within 30 days of your request.

If you no longer wish to receive marketing e-mails from MetricsAnalysis, please send an e-mail to This email address is being protected from spambots. You need JavaScript enabled to view it. or follow the unsubscribe instructions included in each marketing email.